Social Media Marketing (SMM)

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Social media marketing is the use and management of different social media platforms to promote your brand, products, and services. It is a great tool to communicate with your existing customers and reach new ones. Social media marketing helps you drive traffic to your website, increase sales, build engagement and customer loyalty.

The use of social media is a fast-growing global trend. According to statista. com, in 2020, the global social penetration rate reached 49 percent, with East Asia and North America having the highest penetration rate at 71 and 69 percent, respectively, followed by Northern Europe at 67 percent. 91,7% of marketers in the US are using social media to market their products and services.

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